The Cook Islands

The Cook Islands is positioned between French Polynesia and American Samoa; surprisingly, this unique destination is part of the realm of New Zealand, but the country was given the right to self-govern in 1965. To ensure residents and visitors enjoy and appreciate a complete celestial canopy and unrestricted ocean view, the law states that no building can be taller than a coconut tree. With a population of around 15,000 inhabiting an area the size of Western Europe, this untouched slice of Earth gives the rare feeling of being distanced from the world with its refreshing cerulean lagoons, diverse tropical wildlife, and South Pacific culture.

The culture reflects the exciting mix of Polynesian heritage and European influences, as the islands have a long and varied anthropologic history with music and dance integral to their cultural tradition. Mythological stories are told through energetic songs and dances, passed down through the generations, and are characterised by graceful hand movements and hip swaying set to rhythmic drums and ukuleles. One thing is certain: visitors experience a sense of community by receiving warm and welcoming hospitality from The Cook Islanders in local customs and celebrations and have plenty of fun doing so.

An idyllic climate offers endless land and sea adventures. the Cook Islands have the perfect conditions for water sports. Let the strong trade winds take you kiteboarding on pristine waters or rent a kayak on a calm lagoon – ideal for spotting turtles and tropical fish. For more land-based activities, hike along coastal cliffs, through verdant rainforests, and into the rugged interior of the islands, or take a guided tour of historical sites to immerse yourself in the culture. The main islands are Aitutaki and Rarotonga, where you will find the town and the capital, Avarua. Still, with 13 other islands awaiting discovery, an adventure is always on the horizon. Read more...

Tourism Insights: Q&A with Karla Eggelton, CEO, Cook Islands Tourism Corporation

Dedicated to promoting regenerative tourism and sustainable travel, the Cook Islands Tourism Corporation aims to provide visitors with a fulfilling and memorable experience by encouraging them to leave the South Pacific paradise better than when they arrived.

The Cook Islands Tourism Corporation wants travellers to seek adventure, learning opportunities, and connections responsibly, leaving a positive impact.

The corporation asks people to remember when learning the laid-back Polynesian way of life in the remote but accessible outer islands, that living like a local will entail accepting challenges such as limited modern conveniences and sometimes delays in communication.

Visitors are encouraged to share their experiences on social media platforms using the corporation’s motto – #lovealittleparadise. We speak to CEO, Karla Eggelton. Read more...